GUIDE TO SELLING YOUR HOME
CHAPTER 2.

Chapter 2. Planning Your Strategy

First, you need to adopt a business attitude about the entire situation. Homeowners are often quite emotional about their homes, and it can prevent them from making rational decisions when selling. They reminisce about all of the holiday get-togethers, back yard barbecues, and how the family grew together in the home. Potential buyers are not interested in nor affected by your emotional attachments to your home. Potential buyers are not looking to buy your home, they are looking to buy a house that they can make into their home. You must put your emotions aside and realize that you are going to have to make a dollars and cents business transaction.

Secondly, you are not selling your home you are putting it into the Real Estate Marketplace. It must then compete in that marketplace with all the other homes available for sale. You must market your home effectively against all of its competition. Whether you are trying to sell your home yourself or hiring a agent you need a "Home Marketing System." Your knowledge of your home and neighborhood helps at every step to target the market where we will find the right buyer for your home as quickly as possible with the least hassle and get the maximum price for your home.

In order to develop a strategy for putting your home into the marketplace you need to know:

• What services to expect from your Las Cruces real estate agent,
• How to set your asking price,
• How to estimate the net proceeds from your sale,
• How to figure your tax benefits and more.

Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6