Selling Your Home – Our Marketing Process

selling a home in las cruces

Over 90% of potential buyers start their home search on the internet. We have a dominant Online presence which is designed to provide Buyers with all the information they want and need.

We position your home by providing the maximum Buyer exposure!

Our goal Online is to be impressive, unique, and ultimately result in Buyers and Agents wanting to see your home. We provide all of these services for every home we list and sell. This discussion uses examples from many of our home listings to show how we tailor our marketing to each home’s best features.

How do we use Online Marketing to sell your home?

  • Up to 50 Professional Quality Photos
  • Virtual Tour and Video Tour of your home
  • MLS Listing of Your Home
  • Custom-designed full color 2-sided property brochures
  • Evelyn Bruder Multi-Website Group Sells Your Home
  • Enhanced Realtor.com
  • Syndication
  • Social Media
  • Brokerage Marketing- Local, National, and International

Professional Quality Marketing Photos

  • These reflect the results of your repairs, renovations, and most importantly the staging efforts that you have accomplished. We highlight all the features and amenities of your home to be sure that it will rise to the top of the Buyer’s “must see list”Photography
  • Almost always these Photos are the buyer’s first impression of your home, and you only get one chance to make a first impression.
  • Every Buyer Survey says that Photos ( the more the better) are the number one thing the online Buyer is looking for. Where possible, we will use up to 50-photos.
    • Photos of your home are the heart of everything we do to expose your home to potential buyers. We pride ourselves on presenting the maximum number of high quality photos of your home allowed in every phase of our Marketing Program.

Virtual Tour and Property Video

        • Our Virtual Tour is made from our 50- professional quality photos, and it is designed to reflect the “Quality” and “Value” of your home.
        • We also produce a an HD-Video Tour of your home.

An Online tour of your home with detailed descriptions of features and amenities is the #2 thing online buyers are looking for.

* Your home’s Virtual Tour and Video Tour are placed in your home on a DVD for Buyers and Agents to take away with them at showings. They will remember your house as the one that has gone above and beyond any competing homes.

* We use these Tours as part of our Directed Agent Marketing Program.

* They are an integral part of your home’s MLS Listing, and it can be found on all of its Online Listings – On our Websites as well as every Website that we syndicate your listing out to (discussed below).

In addition to all of these uses of your Home Tours, we maintain a Video Home Tour section of our Website, as well as a specific channel for all of our Listing Videos. We also post your home’s video on all of our Social Media Sites (discussed below).

This is a powerful tool. The internet empowered consumer / potential home buyer wants to be able to receive information anytime, anywhere, and in any format they want to see it. It needs to be immediate, time is precious, and the days of “driving around and looking at houses” are gone. We provide an open house for your home “virtually,” every day, 24/7.


Multiple Listing Service Database Marketing

To assure perfection, we post your listing personally. We use your MLS listing to provide all of the things that Agents and Buyers want to see:

      • maximum allowable content in photos
      • Virtual tours
      • Comments,
      • Features
      • Important Legal Documents

Property Brochures Our Brochures are not only on your “For Sale Sign,” and inside your home, but they are used online on all of Our Websites and Syndicated Websites. Additionally, our computerized, target market campaigns distribute the brochure to the top REALTORs, and potential buyers initially, and then redistribute it periodically via various outlets and media. When the Evelyn Bruder Dream Team puts your home Online,
it receives unique positioning and exposure.

1. The power to customize and maximize the presentation of your home.800-Yavapai_Front

2. We draw in home buyers. A potential home buyer may be searching for information about our area, or something else that is provided on one of our niche or specialized sites.

    • They can get their desired information easily, but all of these sites allow them to search your home among our “Featured Listings.”
    • Most potential Buyers will want to search the MLS database. Each of these sites encourages them to search, and makes it easy for them to do that. We have created the Most Advanced Homes Search Possible, and we make the home buying experience, not only easier, but actually fun.

3. All of our Websites offer information or services which results in many of these browsers identifying themselves as potential home buyers, and by following up quickly, we can find out if they might be a buyer for your home. They then become a part of our Targeted Marketing Campaign.


Our Internet Marketing efforts for your home is far from over.We pay for, and provide you with, an enhanced property listing created on Realtor.com. This is the largest and most used national home search website. It accounts for 82% of all real estate searches in the US. We in effect are creating (and we market it as such) a single property website for your home.

      • Enhanced listings are seen first on Realtor (yielding as much as twenty times more exposure than non-enhanced listings). We will provide you with weekly reports of the number of times your home has been “viewed.”

Syndication. In today’s Internet World, one does not know where a potential Buyer may be on the Web when they decide that they are going to look for homes for sale. We have joined with providers that “feed your listing” or “provide syndication of your listing” to hundreds of other websites making your home available to literally millions of viewers. We use our Internet Hosting Service, the Las Cruces Multiple Listing Service, Virtual Tour, homes.com, Realtor.com, as well as other portals to syndicate your listing for us. Because you listing enters the “Web” through multiple channels, it may be listed several times on the same Website.

Social Media online, and via mobile Smartphones, are “home” to a vast audience of potential home buyers.

      • We have a business presence on all the social media sites with links below for you to check out.

The time and effort we take in this aspect of our business and personal lives benefits you and the potential sale of your home. As we have said,the internet empowered consumer / potential home buyer wants to be able to receive information anytime, anywhere, and hundreds of millions of people are engaged socially on these sites, and because we don’t know when a potential Buyer may want information about homes for sale, we are there too ready to tell them about your home. Local, National, and International Buyer and Agent Marketing;.Our Market Plan includes offering you the massive capabilities of the Steinborn and Associates Real Estate Website and its Agents, and the National and International Real Estate Power of our partner Leading Real Estate Companies of the World. See a profile of these entities and the benefits they bring to our process of selling your home.

We know that all of our Internet activity seems beyond the capability of any agent or team, but we are lucky to have Murray Bruder and Alfonso Loya to continuously update and maintain all of this internet technology and marketing. Because of this we can offer an Online Marketing capability that others cannot.

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